THIS MORNING BY PRESTIGE LAUNCHES NEW KITCHEN PRODUCT RANGE
Prestige, the nation’s most recognised name in kitchenware*, and ITV1’s flagship daytime programme, This Morning, have joined forces to create an exciting new collection of cookware and kitchen products which have been designed to ‘make life a little easier’.
The new collection called This Morning by Prestige launches with a choice of five different cookware ranges, a collection of high performance non-stick bakeware with coloured silicone handle inserts and some perfectly on-trend, funky oven to tableware which is guaranteed to liven up any meal time!
Each of the cookware ranges has helpful features throughout to make life a little easier. Covered stockpots feature handy straining lids which make it safer to drain liquid, there are spouts on frypans for precision pouring and stay cool handles for safety. Not to mention a great selection of colours and finishes to fit in with the coolest of kitchen designs.
For the everyday cook the good looking, non-stick aluminium range is available with polished porcelain enamel exteriors available in a cool grey or attractive purple. It has a superb, dimpled non-stick surface which doesn’t need much oil and handles that stay cool to the touch. It is also completely safe in the dishwasher! (ssp ranges from 14cm milkpan £14 - £40 for a stockpot).
For people who still love its style there is the contemporary stainless steel cookware featuring cool touch handles which are also available in a choice of purple or grey. Frypans have a non-stick coating and the whole range is dishwasher safe (ssp 14cm milkpan £15 - £45 for 24cm covered stockpot)
If high performance is a key requirement then the hard anodized cookware collection, which is twice as tough as stainless steel, won’t disappoint. It also features the excellent non-stick surface and has a lifetime guarantee. (ssp £18 for 14cm milkpan – 24cm covered stockpot with straining lid).
Take the pressure out of preparing fast food with the purple pressure cooker from This Morning by Prestige. It doesn’t just look good; it also cooks food up to three times quicker than conventional cooking methods making it kinder to the environment not to mention an attractive addition to the kitchen. (ssp £80) The pressure cooker even comes with its own recipe book full of delicious meal ideas to inspire you.
Nothing hits the mark like home baking and This Morning by Prestige’s superb range of high quality non-stick bakeware can withstand oven temperatures of up to 240°C/475°F/Gas Mark 9 and survive the dishwasher afterwards. Plus, the snazzy, purple silicone grips provide a confident grip as well as looking great. (ssp £7.50 for small roaster to £12 for large roaster)
Impress your guests and even your family with the stunning collection of oven to tableware. Available in a choice of gorgeous purple and tropical lime green; the products can be taken from the freezer and then heated from cool in an oven, before being cleaned in the dishwasher. (ssp £10 for set of two ramekins - £40 for four litre oval covered casserole)
For more information about the products in the This Morning by Prestige range visit www.thismorningbyprestige.co.uk or call 0151 482 8015.
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*Results from independent research carried out by NA Global Research Limited in May 2010 via hall test amongst just under 1,000 consumers. Results showed that in an unprompted brand recall Prestige was the most recalled brand in terms of kitchenware.
Note to editors:
This Morning connects with over one million viewers every morning with lifestyle features which have a strong emphasis on ‘making life a little easier’. Extending this much-loved brand into products that consumers can take into their own homes will help do just that.
By partnering with Meyer and having This Morning by Prestige available in major retailers we are introducing consumers to a range of beautifully designed and easy to use products which offer everything they would expect from the This Morning brand.
For further information, please contact the:
Meyer Press Desk – pressdesk@meyeruk.com or call 0151 482 8015